Synovia Education
Social Media Management · Content Strategy · Meta Advertising
Synovia Education had a story worth telling and an audience worth reaching — but their social media had gone quiet. The presence existed. The activity didn't. In a sector where trust is built through consistent, visible communication, silence is a signal nobody wants to send. They needed more than content. They needed a strategy that would rebuild momentum, reach the right people, and actually convert attention into enquiries.
A full social media audit to understand what had worked, what hadn't, and where the gaps were — before a single post was written.
Research and development into Synovia's audience, competitive landscape, and content angles that would resonate with parents, students, and education decision-makers.
A structured content calendar built around strategic themes — not random posting, but a cadence designed to build authority and familiarity over time.
Full content creation and design: copy, visuals, and scheduling executed entirely in-house, with Synovia's voice and values at the centre.
A targeted Meta Ads campaign built to amplify reach beyond the organic audience and put Synovia's message in front of qualified, relevant people.
Visibility increased measurably from a near-zero baseline — the brand became present and consistent in its audience's feeds.
Leads came in. And within a week of launching the paid campaign, some of those leads converted — enquiries became clients.
A content system now exists that Synovia can build on — not a one-off campaign, but a sustainable foundation for ongoing growth.