Mercy Koech Foundation
Brand Identity · Photography · Social Media · Campaign Materials
Mercy Koech's story is extraordinary by any measure. Rejected by the Kenya Army for being too short. Went to America. Served in the US Navy. Deployed to Afghanistan and Somalia. Returned home by choice — and is now pursuing Olympic qualification in air rifle shooting, aiming to become the first Kenyan woman to compete at the Olympics in the discipline. She currently holds a 2nd national ranking, and the clock to LA 2028 is running. The mission was urgent. But without a brand, a platform, and a communications strategy to match the story, none of it would reach the people who could make it possible. She needed to raise KSh 3 million. She needed sponsors. And she needed to do it quickly, with the credibility that serious funding requires.