Taita Taveta National Polytechnic
Photography · Video · Social Media
Taita Taveta National Polytechnic had something most institutions struggle to communicate: genuine quality. Good programmes, committed staff, real opportunity. But like many polytechnics across Kenya, they were losing prospective students to institutions that simply looked more compelling online. The 2027 intake cycle demanded more than visibility — it demanded a brand presence that could compete, convert, and close.
A full documentation of the institution through photography and video — capturing campus life, facilities, and the human stories behind the programmes. Imagery built to make prospective students see themselves there.
Targeted digital campaigns designed around one objective: qualified lead generation. Every creative decision served conversion, not just awareness.
Social media elevated from functional to aspirational — a national-standard presence that positioned TTNP alongside institutions students genuinely aspire to attend.
A collaboration with Pixova Agency to align strategy, messaging, and execution across every touchpoint — ensuring the campaign worked as one coherent system.
Over 1,000 qualified leads generated within 30 days — a measurable result directly tied to the 2027 enrolment pipeline.
Social media presence elevated to a national standard — content quality and consistency that commands the attention of prospective students and their families.
A reusable visual and content library the institution can deploy across future cycles, reducing the cost and effort of each subsequent campaign.